Send Facebook Group Posts to Make.com

With the Groups Watcher Pro plan, you can send every new post from your monitored Facebook groups and pages to Make.com. Use the Webhooks module to get a custom webhook URL, add that URL as your webhook in Groups Watcher, and we POST a simple, flat JSON payload to Make so you can automate to Google Sheets, Slack, Airtable, CRM, or 1,500+ apps.

This feature is available on the Pro plan. Check pricing here.

Set up Make.com

1. In Make.com, create a new scenario. Add the Webhooks module as the first (trigger) module.
2. Choose Custom webhook. Make will generate a unique URL for your scenario.
3. Copy that URL and paste it into Groups Watcher as your webhook URL (in your campaign or Pro plan setup).
4. When you’re ready to test, trigger a post from Groups Watcher (or use the test tool below); Make will receive the payload and you can map the output in subsequent modules.

The payload we send is the same as our custom webhook: flat JSON with message and data (group name, post URL, body, images, videos, etc.).

Test your Make.com webhook

Before or after configuring your scenario, you can send a test payload to your Make webhook URL to make sure it receives data. Enter the URL below and we’ll POST a sample payload (same shape as real posts) so you can verify the scenario runs.

Request

• Method: POST
• Headers: Content-Type: application/json
• Body: JSON with message and data (see below)

Payload (Make.com webhook data)

The body is a flat object: a short message (summary line) and a data object with all post fields. In Make you can map data.group_name, data.post_url, data.body, and so on in your modules.

{
  "message": "<string>",
  "data": {
    "group_name": "<string>",
    "group_id": "<string>",
    "poster_name": "<string>",
    "poster_url": "<string>",
    "post_url": "<string>",
    "group_url": "<string>",
    "post_id": "<string>",
    "post_type": "regular_post" | "marketplace",
    "body": "<string>",
    "images": ["<url>", ...],
    "videos": ["<url>", ...],
    "timestamp": "<ISO 8601 string>"
  }
}

Field reference

Example payload

This is what Make.com receives for each new post. Use these fields in your scenario (e.g. add row to Google Sheets, send Slack message, create Airtable record).

{
  "message": "New post in Tampa Bay Homeowners",
  "data": {
    "group_name": "Tampa Bay Homeowners",
    "group_id": "123456789",
    "poster_name": "Maria Johnson",
    "poster_url": "https://facebook.com/maria.johnson",
    "post_url": "https://www.facebook.com/groups/123456789/permalink/987654321012345/",
    "group_url": "https://www.facebook.com/groups/123456789",
    "post_id": "987654321012345",
    "post_type": "regular_post",
    "body": "Anyone have a good HVAC person in St. Pete? Our AC went out last night",
    "images": ["https://scontent.xx.fbcdn.net/v/.../image1.jpg", "https://.../image2.jpg"],
    "videos": [],
    "timestamp": "2026-02-11T14:30:00.000Z"
  }
}