Send Facebook Group Posts to Make.com

With the Groups Watcher Pro plan, you can send every new post from your monitored Facebook groups and pages to Make.com. Use the Webhooks module to get a custom webhook URL, add it in Groups Watcher, and we deliver post details you can automate to Google Sheets, Slack, Airtable, CRM, or 1,500+ apps. Most alerts arrive in under 60 seconds.

This feature is available on the Pro plan. Check pricing here.

Set up Make.com

1. In Make.com, create a new scenario. Add the Webhooks module as the first (trigger) module.
2. Choose Custom webhook. Make will generate a unique URL for your scenario.
3. Copy that URL and paste it into Groups Watcher as your webhook URL (in your campaign or Pro plan setup).
4. When you are ready to test, trigger a post from Groups Watcher (or use the test tool below); Make will receive the data and you can map the output in subsequent modules.

The information we send matches our custom webhook doc: one alert per request with message and data (group name, post URL, body, images, videos, and more).

Test your Make.com webhook

Before or after configuring your scenario, send a test to your Make webhook URL. Open Send test webhook, enter the URL, and we send a sample POST so you can verify the scenario runs.

Request

• Method: POST
• Headers: Content-Type: application/json
• Body: JSON with message and a data object (one post per request). Full reference: Custom webhook.

Payload (Make.com webhook data)

For the default format, the body has a short message and a data object with all post fields. In Make map data.group_name, data.post_url, data.body, and so on in your modules.

Each POST includes a short message and a data object with all post fields. See the full write-up on Custom webhook.

Payload shape

{
  "message": "<string>",
  "data": {
    "group_name": "<string>",
    "group_id": "<string>",
    "poster_name": "<string>",
    "poster_url": "<string>",
    "post_url": "<string>",
    "group_url": "<string>",
    "post_id": "<string>",
    "post_type": "regular_post" | "marketplace",
    "body": "<string>",
    "images": ["<url>", ...],
    "videos": ["<url>", ...],
    "timestamp": "<ISO 8601 string>"
  }
}

Slack, Discord, ntfy, and Teams use different formats. The example above applies when your automation receives a webhook URL from Groups Watcher (including via Zapier, Make, or n8n).

Field reference

Example payload

This is what Make.com receives for each new post. Use these fields in your scenario (e.g. add row to Google Sheets, send Slack message, create Airtable record).

{
  "message": "New post in Tampa Bay Homeowners",
  "data": {
    "group_name": "Tampa Bay Homeowners",
    "group_id": "123456789",
    "poster_name": "Maria Johnson",
    "poster_url": "https://facebook.com/maria.johnson",
    "post_url": "https://www.facebook.com/groups/123456789/permalink/987654321012345/",
    "group_url": "https://www.facebook.com/groups/123456789",
    "post_id": "987654321012345",
    "post_type": "regular_post",
    "body": "Anyone have a good HVAC person in St. Pete? Our AC went out last night",
    "images": ["https://scontent.xx.fbcdn.net/v/.../image1.jpg", "https://.../image2.jpg"],
    "videos": [],
    "timestamp": "2026-02-11T14:30:00.000Z"
  }
}

Frequently asked questions